Professional Profile

A rising star with a background in Sales, Administration, Management, Search Engine Marketing, Content Marketing, Email Marketing, Strategic planning, Social media engagement, Web Development, Website Design.

I am currently working in the Inbound Marketing field planning and executing inbound marketing and customer relationship management strategies.

I have over 8 years experience in digital marketing, web development and design.

Specialities: HTML, CSS, PHP, WordPress, Joomla, marketing strategy, marketing management and creative writing

My mission is to help businesses take control of their internet presence and present themselves in a way that inspires, impresses, and builds confidence in their products and services.

Do you know what makes a business stand out from the crowd? I do…

Stop trying to figure it out on your own and hire a dedicated professional to turn your internet presence into an amazing professional portfolio that sells for you.

Employment History

Flight Display Systems

Inbound Marketing Department/June 2012 - Currently Employed - Part Time
  • I have increased their organic search presence by 32% since June of 2012.
  • I increased their page rank from 3 to 5 to rank above their competitors.
  • I created content, built links, and optimized their 3 blogs to capture their competitors search results. This increased their online sales by 78%
  • I compiled all their dealers into a single database and also created a dealer directory on their website. Here is the directory: Dealer Directory
  • I separated their email list into groups and manage email marketing campaigns for each group. This has increased their open rates and increased repeat sales by 65%.
  • Created a social media marketing strategy for Facebook and twitter and increased their social interaction by 30% over a 2 month period. This attracted more journalists and press to their brand and helped spread the word of their new products faster.

Sky Home Remodeling

Operations Manager / Marketing Department/2010 - 2012
  • Developed a cloud based CRM tool to manage customer data as well as a cloud based dispatching system for service calls
  • Designed, developed, implemented, and maintained the company website.
  • Developed and maintained an inbound marketing plan that brought in over 40 leads per week.
  • Developed a referral marketing program that reduced the marketing budget by 24%
  • Managed all forms of advertising for the company (Print, Radio, TV, Internet, etc…)
  • Managed their email marketing campaigns for new and repeat customers.

Sears Home Care

Team Leader/Management/Customer Support/2007 - 2010
  • Acted as team leader for the night shift customer service room.
  • Resolved customer service issues.
  • Was heavily involved in the customer retention process.
  • Managed the franchises internal email system with Microsoft Exchange Server 2003.
  • Maintained the internal technology (Microsoft Server 2003, Predictive dialer software, Exchange server, all 24 workstations.)
  • Implemented and maintained the predictive dialer software.
  • Prepared daily and weekly sales reports
  • Designed and Developed the website for the franchise’s water remediation services.
  • Designed, developed, implemented and maintained the Active Directory database on their Windows Server 2008 environment.

Freelance Projects

Web Development

HTML/CSS/PHP/Wordpress/Joomla/Drupal/2006 - Present
  • Since 2006 I have designed and developed over 70 websites for local small businesses, freelance photographers, bloggers, musicians, ecommerce websites, non-profit organizations, and more.
  • I have worked with several platforms, but WordPress and Joomla are my strongpoints.
  • I have managed large projects with several contractors involved and came in under budget and completed the project before the deadline.

Marketing

SEO/SEM/SMM/Network Marketing/MLM/Niche Marketing/2009 - Present
  • Inbound Marketing
    • Creating targeted content
    • Syndicating targeted articles
    • Creating case studies
  • Reducing Ad Budgets
    • Creating articles targeted for the highest paid keywords
    • Syndicating that content to rank for those keywords
    • That in turn reduces the amount spent on that keyword
    • Reducing the cost per acquisition of leads
    • Capturing the competitors search results to increase lead flow
  • Email Marketing
    • Acquiring targeted leads
    • Following up with highly targeted newsletters
    • Reducing the sales cycle through those newsletters
    • Increasing repeat customers
    • Engaging stale lead lists for better conversions
  • Landing Page Optimization
    • Creating targeted landing pages for specific products/campaigns
    • Tracking every move on that landing page and tweaking it as needed
    • Increasing the conversion rates for those landing pages
  • Video Marketing
    • Taking article topics and turning them into raking videos
    • Leveraging video as a platform for ranking above competitors
    • Producing videos with strong calls to action for low cost lead flow

Photography

Photojournalist / Concert Photographer/2005 - Now

I have been behind the lens since I was a teenager. I picked up the camera again in 2005 with a purpose. I set out to be a published photojournalist. That was my main goal. I have photographed several political rallies, and events. I have also photographed several concerts, musicians, artists, and more.

Professional Skills

HTML/Programming Language
10 / 10
CSS/Programming Language
9 / 10
PHP/Programming Language
8 / 10
Photoshop/Image Editing/Design Software
8 / 10
Dreamweaver/Web Editor
10 / 10
Wordpress/Content Management System
10 / 10
Expression Engine/Content Management System
8 / 10
Joomla/Content Management System
8 / 10
Customer Relationship Management Software/CRM
9 / 10
Final Cut Pro/Video Editing Software
10 / 10